I'm an Experience Designer and Strategist from London. I have 12 years of experience working for Zone, Poke, Ogilvy and Digitas in London, Designit in Copenhagen, Isobar in Sydney and R/GA in Sydney and Buenos Aires.
I've built my career around design that puts people first. My aim is to help the organisations I work with become more human. From when I first started my career, I was involved end-to-end in the design process - researching user behaviours, defining opportunities, ideation, prototyping and executing design.
I've always enjoyed turning behavioural insights into creative solutions. I like to start with a pencil and paper and follow the process through to execution. It's important to me to be involved in strategic thinking as much as the craftsmanship of design.