StopAdvisor is an app aimed at getting long-term smokers, 30-55 years old, to quit the habit. It was commissioned by Public Health England. The app is a 4-6 week programme that helps smokers fight their cravings throughout the day and involves regular check-ins with a virtual advisor. It is currently in an Alpha phase which has been tested with real users showing some very positive results. I was Lead UX Architect and Designer on the project for Ogilvy.
We took the brief and began to draw up concepts for how the app would work. The app is based on a real life cognitive behavioural therapy programme where the quitter regualrly meets an advisor. The most difficult task was making this work in a digital context on a mobile device. We worked in agile to develop the product. Starting with an initial experience map outlining features and a journey. This was re-iterated continuously as we worked up features in each sprint.
A key part of the brief was creating a visual identity that stood alongside the top apps and not to make something that looked typically ‘medical’. We thought about the emotions we wanted to convey and developed a colour palette to match . We found this applied naturally to our UI requirements. We had to create an interface consistent and clear enough for users to understand quickly across a range of varying actions they would need to complete each day.