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MLA - Site Refresh

Whilst working for Isobar in Sydney I worked on the UX and UI of a website refresh for Meat & Livestock Australia. The MLA represent 50,000 cattle farmers across Australia. Providing services and research to improve the red meat industry.

The project involved qualitative user research where I spoke in-depth to Farmers across the country. The aim was to find out what their priorities are and how they interact with the MLA.